VALERO - 801 W. Olympic Bl / SWC, Montebello Bl, Montebello, CA 90640-5101 As was the case with the Baldwin Park conversion previously documented, the owner of this high performing Montebello VALERO unit is an experienced retailer who owns and operates two other units flying the flag of another major brand at this time. This Montebello site was chosen to "experiment" with the VALERO brand. Formerly a Chevron unit, the fuel sales volume rose rapidly and became 'seasoned' at more than twice its previous level and the already jammed-up little 200 SF snack shop's sales rose yet another 25+%. Recognizing the large and as yet untapped merchandise sales potential, this owner has allocated $200,000 for new capital investment; and is undertaking the 6 month process required locally for the CUP needed to fully convert the 3 service bays into a large, modern, well-stocked C-Store to better serve the needs of his customers. The payoff is expected to be seasoned monthly C-Store sales of $90,000 or above.  Photos, conversion costs and results with the facilities in their "as is" condition are depicted below.        <<<<<<<<<< To enlarge, left click on picture.        Before After Brand & Date Converted CHEVRON 04.10.05 VALERO Gas Volume 123,000 / mo 281,000 / mo Gas Margin 12.4 cpg 10.6 cpg C-Store Sales $33,800 / mo (Size: 200 SF) $42,500 / mo (Size: 200 SF) **   Conversion Cost   N / A $58,700 Breakeven Point   N / A 3.5 mos. Other 3 bay auto services ** Planning large expansion of c-store here Comments Hopeful. Expected good results. Very pleased.                                            J. R. "Jack" Muellerleile 4VQP Consultant Jack Muellerleile sought out the above unit as part of his recently begun 'information gathering campaign' about VALERO. As documented elsewhere in this website, industry observers are noting unusual activities that signal VALERO may be readying itself to make a major move downstream at the wholesale and retail levels. If it resembles the move ARCO made in California during the 1970s, everyone associated with VALERO (dealers, distributors & shareholders) may benefit greatly. As always, the "Out in Front" bunch of retailers climbing aboard early will stand to benefit more than those sticking with a "Wait and See" attitude. Some will wait so long that a nearby unit adding the VALERO flag may prevent its approval for the less opportunistic foot-draggers. Jack Muellerleile may be reached directly by any of the following means:   Tel. 714.220.1806 ~ Fax. 714.826.1143 ~ Cell. 714.865.6494     Email. jrm@4VQP.com <<<  You have just now added yourself to the number of folks who have visited our web site. Thank you.

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