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"The C-Man"


Nationally and internationally recognized consultant to majors like Mobil, Texaco, Amerada Hess and others (US & overseas) makes his 28 years' expertise available to C-Store chains.

Hi! I'm Gerald Lewis


Gerald Lewis "The C-Man"

After 9/11 I decided to concentrate on doing the things I enjoy most and do best - providing strategic guidance and assistance to senior management in retailing and consumer goods marketing. For a year prior to that I had helped Visible Results, an Auckland, NZ-based company, launch its loyalty technology into the US retailing, foodservice and hospitality markets, having retired as Chief Executive (and former principal owner) of CDI Group Inc., a New York-based international retail consulting and design organization that was acquired in 1999 by Miller Zell of Atlanta.

  During my more than 28 years at CDI, we gained the reputation as leaders in the development, design and implementation of retail concepts, programs and facilities - and I personally provided ongoing guidance and consultation services for such major companies as Mobil Oil (US and overseas), Royal Ahold’s Stop & Shop supermarkets, Heron International (UK), Statoil (Scandinavia, Ireland and Poland), Amerada Hess, Texaco, Seicomart (Japan), Emro/Superamerica, Kao Corporation (Japan) and Paz Oil (Israel). I also wrote “Profitable Roadside Retailing—Making It Happen,” a book on convenience retailing that was published by The Petroleum Marketing Education Foundation; wrote a lot of articles; and spoke at conventions and meetings throughout the US as well as in the UK, Austria, Hungary, Argentina and Japan. 

            I had previously worked extensively in consumer goods marketing as both a corporate executive and consultant.  From 1966 to 1970, while President and Chief Executive of Indian Head Hosiery Company, we made Fruit of the Loom the leading brand of panty hose in the US. In 1968 I became the youngest-ever chairman of the board of the National Association of Hosiery Manufacturers. Along the way I have also worked on the development and marketing of an extensive range of other products, including books, compact discs, cosmetics, diapers, intimate apparel, men’s/boy’s/children’s hosiery, musical sound modification equipment, and shoe cleaning products. 

            If you would like to talk about how I might be able to help you, please click on glewis@c-man.net and email me a little information. I will be happy to respond promptly, in confidence and at no cost or obligation. Or, if you prefer, please call me direct at 646.215.7741.

 

         

 


CSPNet.com published a five-part look at the industry and the power of ideas entitled, "50 Years in 5 Days" - By Gerald Lewis Jan.17, 2003 that may be checked out by clicking on the links below.

 


And even more recently, "The C-Man" was hired to conduct onsite reviews of C-Store chains across the nation that are experiencing successful growth amidst today's heightened competitive activity, then present them with his veteran insights in CSP's online publication. The first such review pub'd on July 7, ' 03 debuting in CSPNews' All-New Virtural Tour Format. It featured the Hess Express. This and all subsequent reviews may be scrutinized on this web site by hopping over to our "New Stuff" page. Just click now on, then scroll down to All-New Virtual C-Store Tour Format .

For strategic guidance and assistance to senior management in retailing and consumer goods marketing, contact Gerald Lewis at: